Sponsorship case study

Samsung and the British Museum have been working together in partnership since 2009, developing an engaging and innovative digital learning programme through the Samsung Digital Discovery Centre (SDDC) which is offered free to schools and families.

The Samsung Digital Discovery Centre is a state-of-the-art technological hub for children and young people to learn about and interact with the Museum's collection. Offering the most ambitious and extensive on-site digital learning programme of any UK museum, the SDDC runs 16 different school programmes throughout the academic year and family programmes 52 weekends a year. Since 2009, the SDDC has attracted more than 325,000 school students and families.

The SDDC programme forms a part of Samsung's global commitment in 'to supporting education and empowering the next generation of innovators. The partnership represents our shared belief in the importance of learning about the world's history and cultures to better understand the present and prepare for the future. 

The programme has thus, regularly evolved to provide new and innovative activities to meaningfully engage the Museum's young audiences. The programme has experimented with augmented reality and virtual reality technologies. The introduction of teacher-led and self-led sessions has brought the programme out of the Centre into the Museum's galleries. Live broadcasts from the SDDC into school classrooms ('Virtual Visits') around the country enable the programme to reach schoolchildren unable to visit the Museum in Bloomsbury. During the hugely popular Samsung Great Court Games, families use the latest Samsung tablets and mobile phones to play fun and interactive games in the heart of the Museum.