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Sponsorship case study

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BP is one of the British Museum's longest standing corporate supporters, generously supporting the Museum's public programme on an annual basis since 1996.

This longstanding partnership has allowed nearly 5 million visitors to view BP-supported British Museum exhibitions, displays and activities in Bloomsbury and further afield.

Exhibitions and public events

For 23 years BP has supported numerous special exhibitions as title sponsor, most recently the successful Troy: myth and reality in 2019/20, I am Ashurbanipal: king of the world, king of Assyria in 2018/19 and Scythians: warriors of ancient Siberia in 2017. Previously they have supported Sunken cities: Egypt’s lost worlds, Indigenous Australia: enduring civilisation, Ming: 50 years that changed China and Vikings: life and legend.
In addition, BP has supported special public events at the British Museum such as Chinese New Year (2008), the Mexican Day of the Dead (2009), and most recently the Days of the Dead Festival (2015), supported by BP and in association with the Government of Mexico as part of the 2015: Year of Mexico in the UK. This four-day event attracted 80,000 visitors between 30 October and 2 November.

BP Lecture Theatre

BP Lecture Theatre

In 2000 BP funded the BP Lecture Theatre as part of the Great Court development at the British Museum. This is an invaluable resource for the Museum's education and public programme as well as generating additional revenue through conference hire.

In 2018 more than 45,000 members of the public were able to attend Museum-run events and activities in the BP Lecture Theatre, allowing school groups, local communities, national and international visitors to engage more deeply with the Museum's programme and collection.

National and International work

BP also supports the Museum in its national and international work. China: Journey to the East, supported by BP, was the largest exhibition of ancient Chinese material to be seen outside London. Shown at seven partner museums and galleries between 2009 and 2012, it's the most popular British Museum UK touring exhibition to date, with more than 450,000 visitors.

The most recent BP-supported UK touring exhibition, Made in China: an imperial Ming vase, went to Glasgow, Sheffield, Bristol and Basingstoke in 2014–2015, and gave over 121,000 people the opportunity to see this priceless piece across the UK.

With its support in 2012 for Mummy: the inside story in Mumbai, BP also enabled the British Museum to tour an exhibition to India for the first time. Such activities feed into the Museum's organisational commitment to share its collection of over 8 million objects with a worldwide audience.

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