The Asahi Shimbun Displays in Room 3 are a series of free temporary displays that showcase single or small groups of objects from the Museum’s collection, ranging from the earliest human artefacts to objects from the present day.
Set in a space in which these objects can be the focus of deeper contemplation and understanding, the Asahi Shimbun Displays are also a testing ground for innovation in design and interpretation.
Since their introduction in 2005, the Asahi Shimbun Displays have been a huge success. More than 40 displays have been mounted to date, attracting over 2.5 million visitors. With so much to explore in the British Museum, the Asahi Shimbun Displays provide visitors with an accessible introduction to a global collection. The series is a vital opportunity for the Museum to celebrate its diverse collection, research and ideas, and to learn how it might improve its larger temporary exhibitions and permanent gallery displays.
These displays are made possible by the support of The Asahi Shimbun Company, longstanding corporate sponsors of the British Museum. With a circulation of approximately 6 million for the morning edition alone, The Asahi Shimbun is the most prestigious newspaper in Japan. The company also publishes magazines and books, and provides a substantial information service via the internet. The Asahi Shimbun Company has a century-long tradition of philanthropic support, notably staging key exhibitions in Japan on art, culture and history from around the world.
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