Cookies

The British Museum website operates from two domains (britishmuseum.org and britishmuseumshoponline.org), that share a common design and structure. The information below refers to both of these domains.

What are cookies?

Cookies are small data files that are sent to your computer or mobile phone from a website's computer (server) and stored on your device's hard drive. Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). Persistent cookies are activated each time that you visits the website that created that particular cookie. Cookies cannot be used to identify you personally.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests

You can find more information about cookies at www.allaboutcookies.org and www.youronlinechoices.eu.

Cookies used on our Websites

The cookies used on our website have been categorised based on the categories found in the ICC UK Cookie guide.

  • 1. Strictly necessary cookies

    These cookies enable services you have specifically asked for. For those types of cookies that are strictly necessary, no consent is required.

    These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the Website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

  • 2. Performance cookies

    These cookies collect anonymous information on the pages visited. By using the website, you agree that we can place these types of cookies on your device.

    These cookies collect information about how visitors use the website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Website works.

  • 3. Functionality cookies

    These cookies remember choices you make to improve your experience. By using the website, you agree that we can place these types of cookies on your device.

    These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

  • 4. Targeting or advertising cookies

    These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.

    These cookies record your visit to our site, the pages you have visited and links you have followed. They are used to deliver adverts which are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited our site, and this information is shared with other organisations

  • 5. Behavioural advertising and online privacy

    Behavioural advertising, or interest-based advertising, gives you and our advertisers a more valuable and unique experience by delivering advertising and content that is more relevant to your interests, based upon your previous browsing activity on this website as well as third party sites. It is important to note that at no time do we or our service providers attempt to identify you individually nor do we create a profile of you, or the pages you have viewed, for the purposes of delivering advertising.

    A guide to behavioural advertising and online privacy has been produced by the internet advertising industry which can be found at www.youronlinechoices.eu.

Third party cookies

We may allow third party organisations to set cookies using this website in order to deliver services. If you would like more information about the cookies used by these third parties, as well as details on how to opt-out, please see the table below.

Cookie Name What the cookie is used for

Google Analytics with Display Advertising and Google Double Click

Cookies with names beginning _ut

We use Google Analytics to give us insights into how you interact with our website and to support display advertising. The advertising includes the display, by third parties such as Google, of adverts across the internet. The adverts include adverts based on your past visits to our website.

We sometimes conduct advertising campaigns using DoubleClick, a Google service. To find out about DoubleClick cookies and how to control those cookies, go to http://www.google.co.uk/policies/privacy/ads/.

We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick cookie) together to:

• inform, optimise and serve ads based on someone's past visits to our website;

• report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.

If you do not wish to allow the use of Google Analytics for advertising, you can opt out using the Google Ad Settings.

If you do not wish to allow the use of Google Analytics cookies at all, Google provides an opt-out plug-in for most common website browsers http://tools.google.com/dlpage/gaoptout.

Adobe SiteCatalyst

Cookies with names beginning with s_cc, s_sq, s_vi and mc

We use Adobe SiteCatalyst to give insights into how you interact with our website and to support analysis of our marketing channels such as display banner advertising.

Adobe process IP addresses and information from other cookies used on our sites so we know how many visits we have, what browsers are used (so we can target our resources in the right way to maximise compatibility for the majority of our users) and, in some cases, in which country, city or region they are located. We also allocate a unique user id to identify you as you.

More information can be found at http://www.omniture.com/en/privacy.

Opt out of Adobe SiteCatalyst cookie tracking.

Cloud IQ

Cookies with names beginning cgisessid

Cloud IQ is used in some areas of our site in order to provide alerts on the newest and most relevant content available and cart abandonment. It is our aim to keep you up to date with the latest developments at the Museum and this allows us to share this with you on page.

For further details on Cloud IQ please see their information page here - http://www.cloud-iq.co.uk/privacy.

Affiliate future

Cookies with names beginning_afn and loc

Affiliate future is a marketing company that provide relevant traffic to the online store, we then offer commission to the providers of this traffic upon completion of a sale.

ATRAQT

Cookies with names beginning_ls or fsm

We use a product called ATRAQT to offer product recommendations on the online shop website.

Social Media widgets

We include social media features, such as the Facebook Like button and other widgets, on our website. These features may collect your IP address and which page you are visiting, and may set a cookie to enable the feature to function properly.

Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the organization providing it.

Facebook Pixel

Cookies with name beginning fb

We use the Facebook Pixel to understand conversion tracking, for optimisation and remarketing purposes.

Email cookies

Cookies with names beginning adestra_

We send emails using Adestra, which also has tracking technology. We use these to understand how well our emails are performing and what links are clicked on by our readers. We then use this information to improve the emails that we send to you and the services that we provide.

Managing Cookies

If you do not wish to accept cookies on to your device you can do so by adjusting the settings on your browser. However, be aware that if you do block cookies, some features of our websites may not be available to you and some web pages may not display properly.

AboutCookies.org provides a guide to how you can do this on the most commonly used browsers, or you can visit the following webpages:

Google Chrome
Microsoft Internet Explorer
Mozilla Firefox

If you have concerns about any cookies set by the British Museum please contact info@britishmuseum.org, and include a link to the page on which the cookie is set.