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To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

More information about how we have ‘runified’ this site


The BP exhibition

life and legend

6 March – 22 June 2014

This exhibition is now closed

Supported by BP BP logo

Organised by the British Museum, the National Museum of Denmark, and the Museum für Vor- und Frühgeschichte, Staatliche Museen zu Berlin.

Win a stay at the Icehotel in Sweden

To celebrate the BP exhibition Vikings: life and legend, the British Museum and Icebar by Icehotel have teamed up to give away an amazing trip for two to the Icehotel in Sweden, courtesy of Discover the World.

The Vikings’ skill in shipbuilding and seafaring was central to their culture and achievements, and now you have the chance to stay in a hotel made entirely from the ice taken from the rivers that led them from their Scandinavian homelands across four continents.

A runner-up will also win two tickets to the BP exhibition Vikings: life and legend at the British Museum and drinks at Icebar by Icehotel, the UK's only permanent bar made of ice.

This fantastic winner’s prize package includes:

  • A 3-night stay for two people at the original ICEHOTEL, Jukkasjärvi
  • Return flights for two on Discover the World’s exclusive direct flight to ICEHOTEL
  • Two open dated tickets to the BP exhibition Vikings: life and legend at the British Museum
  • A Vikings: life and legend exhibition catalogue

The runner-up prize package includes:

  • Two open dated tickets to the BP exhibition Vikings: life and legend at the British Museum
  • Drinks for two at the Icebar by Icehotel in London

Prize draw closes on 30 April 2014 at 17.00. The winner will be notified by 30 May 2014. Tickets for the BP exhibition Vikings: life and legend at the British Museum valid until 22 June 2014, subject to availability and excluding public holidays.

This prize has kindly been donated by Icebar London and Discover the World.


Step into ICEBAR LONDON, a cold sensory environment where the walls, bar, tables and even your own personal glass is harvested from the crystal clear Torne River of Jukkasjärvi in Northern Sweden. Kept at a constant -5 Celsius all year round, our team of ice designers each year build on the tradition of ground-breaking innovation and style for which ICEBAR BY ICEHOTEL has become famous.

For more information, visit www.belowzerolondon.com/

Discover the World

Discover the lands of the Vikings for yourself with Discover the World, the world’s leading specialist tour operator to the Nordic region. Bring myths and legends alive on a northern lights adventure in Iceland, sleep in an Art suite at ICEHOTEL in Swedish Lapland, watch brown bears in Finland's forests, cruise the coast of Norway – do all this and more with their collection of unique and exciting itineraries.

For more information, visit www.discover-the-world.co.uk/en/

To enter, please visit ICEBAR LONDON

Recommend this exhibition