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To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

More information about how we have ‘runified’ this site


Sponsorship opportunities

Front of the British Museum at night

Partner with one of the world’s best loved Museums.

The British Museum is not simply a treasure-house of art, antiquities and archaeology but a living collection and a centre of excellence for education, research and discovery.

A global institution with a wide range of activities throughout the UK and abroad, it is estimated that 100 million people worldwide engage with the Museum each year.

Corporate sponsorship case study: BP 

Corporate sponsorship case study: Samsung 

Engage your clients

The Museum's special exhibitions and diverse programme of events offer unique partnership opportunities for your company.

Our team will work with you to create a tailored package of benefits to meet your business objectives and deliver valuable return on investment.

  • Create stand-out campaigns by aligning your brand with one of the world’s most prestigious cultural institutions
  • Target key audiences through innovative marketing and promotional campaigns
  • Build client relationships and loyalty
  • Enable exclusive entertainment access to the Museum’s galleries and spaces
  • Engage employees through special access and other exclusive benefits.


To find out more please contact globalpartners@britishmuseum.org.

Or call +44 (0)20 7323 8132 and speak to one of the Corporate Relations team