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To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

More information about how we have ‘runified’ this site


Shoulao 壽老 (Biographical details)

Shoulao 壽老 (deity; Chinese; Male)

Also known as

Shoulao (壽老); Shou Lao (壽老); Shoulaoren (壽老人); Shou xing (壽星); Nanji laoren (南極老人); Jurojin (寿老人); Nankyoku Jusei (南極寿星); God of Longevity


God of longevity associated with the Canopus star of the South Pole. Usually represented as an old man, bald, with a high forehead and long white beard, and carrying a staff and a peach. In China, he is one of the three gods known collectively as 'Fu-Lu-Shou san xing' (the three stellar deities of happiness, wealth and longevity), the others being Fu xing (God of Happiness, q.v.) and Lu xing (God of Wealth, q.v.). In Japan, one of the Seven Gods of Good Fortune (Shichifukujin), and depicted as an bald, old man with a high forehead.