Nihon kokoku shashin, 1932 (Japanese Advertising Photography, 1932)
- Nihon kokoku shashin, 1932 (Japanese Advertising Photography, 1932)
Photography catalogue, first edition. Numerous photographic plates. Japanese text. Large 8vo. Original spiralbound flexible boards.
- Published in: Tokyo-to
Catalogue of a prize-winning exhibition of advertising photography held by Asahi Newspapers in 1932. Lion toothpaste, Morinaga milk chocolate, Kikkoman soya sauce, Fukusuke tabi, Swift's Plate corned beef, Polydor records, and Kao soap are shown in a fabulous array of permutations. There is a beautiful range of expressions, styles, and techniques; one can virtually touch the excitement of experimentation in the new field of shinko shashin. The appendix gives a list of over three-hundred commercial photographers in the whole of Japan together with their addresses. No copy in OCLC. (Titus Boeder, 4/2007)
2012 Feb – Jun, BM Japanese Galleries, ‘Japan from Prehistory to the Present’
26 January 2012
Reason for treatment
Provide with custom-made archival box for storage
In good condition but requires protection from physical damage, dust, atmoospheric pollutants and light during storage.
The volume was housed in a custom-made box. This consisted of an inner envelope of Manilla 225 gsm paper and an outer box constructed using Boxboard and Filmoplast T 6472. The envelope and box were adhered to each other with double-sided tape and cotton ties were attached using Culminal (non ionic cellulose ether).
- PB.370 (Photobook number)
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Object reference number: JCF20472
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