Kokusai kokoku shashin ten senshu (A Selection of Images from the International Exhibition of Advertising Photography)
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- Kokusai kokoku shashin ten senshu (A Selection of Images from the International Exhibition of Advertising Photography)
Exhibition catalogue, one volume, first edition. Numerous photographic plates and illustrations. Japanese text. Large 8vo. Original decorated flexible boards.
- Published in: Tokyo-to
In Japan advertising photography turned out to be the prime medium where modernist tendencies were successfully explored. The present catalogue documents the enormous range of visual language as well as the innovative force that swept through the country. Asahi Newspaper presented the first International Advertising exhibition in Tokyo in April 1930. The newspaper had a natural interest in promoting photography in general and advertising in particular. Although it was called international most contributions actually came from Japan. The first prize went to Nakayama Iwata for his famous work 'Fukusuke Tabi', a beautifully clean and modern composition advertising one of the most traditional pieces of clothing, namely Japanese-style socks (tabi). No copy in OCLC. (Titus Boeder, 4/2007)
- PB.369 (Photobook number)
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Object reference number: JCF20471
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