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To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

More information about how we have ‘runified’ this site


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  • Object type

  • Museum number


  • Title (object)

    • Ginza
  • Description

    Photobook, one volume, first edition. 72 photographic plates. Large 8vo. Original decorated boards in dustwrapper and slipcase.

  • Producer name

  • Culture/period

  • Date

    • 1941
  • Production place

  • Materials

  • Technique

  • Curator's comments

    Possibly Fukuda's most famous work. The Ginza was his favourite hunting ground for images of modern Japan. The slipcase with the design of a blue noren (shop-curtain) on top of a yellow background, the dustwrapper with a photograph of a shop mannequin wearing a broad-rimmed sun hat and bright red lipstick is a fitting introduction to this book that is a gem from beginning to end. Fukuda plays with contrasts of tradition and modernity, facing pictures are consciously juxtaposed (22-23; 36-37) P.8 A couple from behind at Ginza 4chome crossing, taken from a low angle, tram lines running above, in the back is Mitsukoshi department store. Image of two geisha scuttling along with a parasol, image taken from above. P. 37 a rickshaw in front of Bar Lila taken in a pictorialist style. P. 43 An image of a couple taken from the inside of the Monami (Mon ami) Coffee shop. Contrast of light and dark inside and outside and the pun of the name and the couple. All of this radiates with an aura of confidence and peace. Only one copy in OCLC. (Titus Boeder, 4/2007)


  • Bibliography

    • Boeder 2007 97 bibliographic details
  • Exhibition history


    2010 Feb-Oct, BM Japanese Galleries, 'Japan from Prehistory to the Present'
    2011 Jun-2011 Oct, BM Japanese Galleries, 'Japan from Prehistory to the Present'
    2012 Feb - Jun, BM Japanese Galleries, 'Japan from Prehistory to the Present'
    2013 Apr – Oct, BM Japanese Galleries, 'Japan from Prehistory to the Present'

  • Associated places

  • Acquisition name

  • Acquisition date


  • Department


  • Registration number


  • Additional IDs

    • PB.354 (Photobook number)

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Object reference number: JCF20456

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