What just happened?

To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

More information about how we have ‘runified’ this site

 

Collection online

Additional options
Production date to

Or search by

Searching...

print / label / advertisement

  • Object type

  • Museum number

    2008,3020.82

  • Description

    Chromolithograph pictorial label used for the advertisement and sale of bales of cloth and individual fabric lengths; printed on paper. Lakṣmī (or Mahālakṣmī) is sitting on a throne with an elephant on either side.

  • Date

    • 20thC(early)
  • Production place

  • Findspot

  • Materials

  • Technique

  • Dimensions

    • Height: 13.3 centimetres
    • Width: 14.3 centimetres
  • Inscriptions

      • Inscription Type

        lettering
      • Inscription Script

        Devanagari
      • Inscription Position

        lower edge of the printed space
      • Inscription Language

        Hindi
      • Inscription Transliteration

        śrī mahālakṣmī
      • Inscription Type

        lettering
      • Inscription Script

        Devanagari
      • Inscription Position

        lower border
      • Inscription Language

        Hindi
      • Inscription Comment

        The lettering is damaged and difficult to decipher.
  • Curator's comments

    This collection of ephemeral sales and advertising chromolithograph labels (2008,3020.1-112) were designed in India, printed in Britain, and then returned to India to be attached to cloth for their subsequent sale in the bazaars. Several of the labels record the location of the mills in Britain and their associated outlets in India, and the majority of the labels depict the gods and goddesses of Hinduism, the Sikh gurus, or scenes from the epics (such as the Ramayana, Mahabharata, etc). Inscriptions can be found on the printed surface of many of the labels, and the script used depended on where the cloth was to be sold in India. While collections of Indian textiles made for both the home and export market are relatively common, British mill-made cloth exported back to India and the labels that would have accompanied them (usually destroyed after the unpacking or sale of the textiles) are rare.

    See 2008,3020.86 for a similar iconographical motif from the same series.

    More 

  • Subjects

  • Associated names

  • Acquisition name

  • Acquisition date

    2008

  • Acquisition notes

    The collection reflects various regions of India, but was acquired in Rajasthan.

  • Department

    Asia

  • Registration number

    2008,3020.82

Textile label.

Textile label.

Image description

Recommend


Feedback

If you’ve noticed a mistake or have any further information about this object, please email: collectiondatabase@britishmuseum.org 

View open data for this object with SPARQL endpoint

Object reference number: RFI38398

British Museum collection data is also available in the W3C open data standard, RDF, allowing it to join and relate to a growing body of linked data published by organisations around the world.

View this object

Support the Museum:
donate online

The Museum makes its collection database available to be used by scholars around the world. Donations will help support curatorial, documentation and digitisation projects.

About the database

The British Museum collection database is a work in progress. New records, updates and images are added every week.

More about the database 

Supporters

Work on this database is supported by a range of sponsors, donors and volunteers.

More about supporters and how you
can help  

Loading...