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To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

More information about how we have ‘runified’ this site


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  • Object type

  • Museum number


  • Title (object)

    • Toshiba
  • Description

    Photobook. First and only edition. 3 vols.

  • Producer name

  • Date

    • 1989
  • Production place

  • Materials

  • Technique

  • Curator's comments

    The year was 1989 and the good times were in Japan. Brimming with confidence Toshiba published a set of three volumes assessing the achievements of the Toshiba International Corporation in the US. Essays entitled 'Houston from now on', 'Happy Marriage', 'Toshiba=Copier', & 'Strawberry Fields Forever' coupled with scenes from the staff cafeteria with guys drinking champagne at 4:30 in the afternoon were clearly intended to impress Japanese management. Tsukiji Jun and Lewis Baltz were asked to contribute twenty plates of a more serious nature from Toshiba laboratories. No explanation of the plates is given. The present publication was not for sale. Only one copy in OCLC. (Titus Boeder, 4/07)


  • Acquisition name

  • Acquisition date


  • Department


  • Registration number


  • Additional IDs

    • PB.188 (Photobook number)

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Object reference number: JCF16354

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