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To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

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Oh! Shinjuku おお!新宿

  • Object type

  • Museum number


  • Title (object)

    • Oh! Shinjuku おお!新宿
  • Description

    Photobook. First edition.

  • Producer name

  • Date

    • 1969
  • Production place

  • Materials

  • Technique

  • Curator's comments

    “Shinjuku is youth, Shinjuku is underground, Shinjuku is happening, Shinjuku is hip, Shinjuku is sex, Shinjuku is civilization's womb, Shinjuku is crime, Shinjuku is now at the end of the 60s, and at the dawn of the 70s a violent gale is going to blow away your freedom”. (Text on back cover). An honest work full of the intensity of that most vibrant of Tokyo's commercial centres, scene at the end of the 1960 of many, often violent, student protests. The beauty of this work lies as much in what it is as in what it is not. There is a clear political message that is heightened by masterful photographic exploration. Very rare. Only one copy in OCLC. (Titus Boeder, 4/07)


  • Exhibition history


    2008 Jun-Oct 10, BM Japanese Galleries, 'Japan from prehistory to the present'

  • Associated places

  • Acquisition name

  • Acquisition date


  • Department


  • Registration number


  • Additional IDs

    • PB.181 (Photobook number)

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Object reference number: JCF16347

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