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To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

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Shoku 食 (Food)

  • Object type

  • Museum number


  • Title (object)

    • Shoku 食 (Food)
  • Description

    Photobook. One volume. First edition.

  • Producer name

  • Date

    • 1992
  • Production place

  • Materials

  • Technique

  • Dimensions

    • Height: 31.1 centimetres (covers)
    • Width: 23.7 centimetres (covers)
  • Curator's comments

    Shoku is a visual tour de force! A white box with gold lettering, followed by a gold slipcase with black lettering, followed by a gold dust-wrapper with gold embossed lettering, gold end-papers, a title-page back to gold on white, followed by 177 double-page colour plates of every kind of Japanese food imaginable: The fish is fresh (is that one still breathing?), indeed, it has a naked quality that only Shinoyama, could have imparted, the oil is bubbling for the tempura, the tonkatsu has been cut two seconds ago, the soba is being cut as we speak, orderly rows of shishamo are ready to be grilled, and the Kobe beef looks as if the cows have just had their massage. No text at all apart from the names and addresses of 58 restaurants throughout Japan. The book was priced at Yen 50,000 and it is doubtful that one would get away with less at any of the named establishments. No copy in OCLC.
    (Titus Boeder, 4/07)


  • Acquisition name

  • Acquisition date


  • Department


  • Registration number


  • Additional IDs

    • PB.157 (Photobook number)

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Object reference number: JCF16317

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