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A view of Cheapside as it appeared on Lord Mayor's Day last

  • Object type

  • Museum number


  • Title (object)

    • A view of Cheapside as it appeared on Lord Mayor's Day last
  • Description

    Satirical view of the parade of the Lord Mayor of London, Sir Samuel Fludyer, in Cheapside, with George III and other members of the royal family watching from a balcony, beneath which is a stand where musicians are playing; the crowd around the carriage consists of a range of London characters. 16 November 1761


  • Producer name

  • School/style

  • Date

    • 1761
  • Production place

  • Materials

  • Technique

  • Dimensions

    • Height: 243 millimetres
    • Width: 343 millimetres
  • Inscriptions

      • Inscription Content

        Lettered with title below and publication line 'Publish'd according to Act of Parl. Nov 16 1761. June Inv del at scult. Sold by I.Smith at Hogarth's Hd Cheapside'
  • Curator's comments

    Text from S.O'Connell, 'London 1753', BM 2003, cat.1.28:
    The new king George III and Queen Charlotte are watching the Lord Mayor's procession of Sir Samuel Fludyer on 9 November 1761, just a week before this print was published. In the mid-eighteenth-century City, Fludyer's wealth was second only to that of the great sugar merchant William Beckford. At his death in 1768 Fludyer was deputy-governor of the Bank of England, but his fortune - estimated at ,900,000 - was based largely on government clothing contracts after he had broken the East India Company's monopoly on the import of scarlet cloth.

    The Lord Mayor's coach is recognisable as the one still in use today and normally on display in the Museum of London. It was built in 1757 by Joseph Berry to designs by Robert Taylor and cost ,1,065, a considerable sum but one that does not compare with the ,7,652 spent five years later on George III's gold state coach. The viewpoint is just to the west of St Mary-le-Bow; the bottom of the church-tower can be seen on the right. Next to the church is a shop-sign of the Black Boy and Hat (see cat. 00). The printmaker John June is known for humorous views of London life and he portrays the procession, perhaps deliberately echoing Hogarth (cat. 00), as an occasion for the people of the City to let their hair down. Respectable Londoners stand decorously on balconies above the shopfronts fitted up as viewing stands - the royal family are recorded as having watched from the house of David Barclay opposite the church - while in contrast the crowd in the muddy street is full of excitement. Even professional musicians in the wind band on the left are drinking (Hogarth's print, cat. 00, shows the back of their stage), the butchers with their bones and cleavers are making their own kind of rough music (see cat. 00), a soldier has stumbled into a woman whose basket of fruit falls to the ground and a fight is about to ensue, prostitutes are eyeing likely clients and, as ever, a pickpocket takes advantage of the distractions to relieve a respectable gentleman of a watch or a handkerchief.

    June must have anticipated the event when making this print in time to be sold on the day itself. In fact Lord Mayor's Day 1761 ended in riot. There was much opposition to the young King and his favourite minister Lord Bute; William Pitt - who was supported by the City (see cat. 00) - exploited the situation by appearing at the Guildhall banquet; the crowd turned on Bute who only survived unscathed because he had taken the precaution of providing himself with a guard of butchers.


  • Bibliography

    • BM Satires 3819 bibliographic details
  • Location

    Not on display (British XVIIIc Mounted Roy)

  • Exhibition history

    1984 May-Sep, London, V&A, 'Rococo in England'
    1987 Apr-Aug, London, Museum of London, 'Londoners' Exhibition'

  • Subjects

  • Associated names

  • Associated places

  • Acquisition name

  • Acquisition date


  • Department

    Prints & Drawings

  • Registration number


Satirical view of London life, with a view of the crowd in Cheapside: for full description see BMSat.  16 November 1761   Etching


Satirical view of London life, with a view of the crowd in Cheapside: for full description see BMSat. 16 November 1761 Etching

Image description



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