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To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

More information about how we have ‘runified’ this site


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trade-card / print

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  • Museum number


  • Description

    DRAFT Trade card of Philip Fruchard, coal merchant, at the Golden Heart, in All-hallow's-Lane, Thames-Street, London; in the foreground a group of coal-heavers unload coal from a barge into a cart drawn by two horses, beyond, coal is unloaded from a three-masted colliery ship into a barge; in the distance a view of London and, above, a banner held by two putti who also hold a heart (Fruchard's shop sign).


  • Producer name

  • School/style

  • Date

    • 1720-1760
  • Production place

  • Materials

  • Technique

  • Dimensions

    • Height: 70 millimetres
    • Width: 117 millimetres
  • Inscriptions

      • Inscription Content

        Lettered on a banner, "Philip Fruchard Coale Merchant, at the Golden Heart, in All-hallow's-Lane, Thames-Street."
  • Location

    Trade cards Heal 44.15

  • Subjects

  • Associated names

  • Associated places

  • Acquisition name

  • Acquisition date


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    Prints & Drawings

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COMPASS Title: Trade card of Philip Fruchard, Coal Merchant, an etching;Trade card of Philip Fruchard, Coal Merchant


COMPASS Title: Trade card of Philip Fruchard, Coal Merchant, an etching;Trade card of Philip Fruchard, Coal Merchant

Image description



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Object reference number: PPA73927

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