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Copper advertising token for John Thornley, tea merchant

 

Diameter: 32.000 mm
Weight: 10.080 g

Freudenthal Collection

CM 1870-5-7-4611

Coins and Medals

    Copper advertising token for John Thornley, tea merchant

    Preston, Lancashire, England, AD 1850

    An early coin-like advertisement

    Throughout the nineteenth century, advertising was used by British shopkeepers and traders to make their businesses known to customers. Using copper tokens was one way of promoting a trader's name and the goods he sold. Other advertising methods included printed trade cards, advertisements in newspapers, and posters on the walls of the larger cities.

    While the printed tradecard was made of paper, an easily degraded material, the copper token was more durable. It was probably given out to established customers when they visited the tea merchant's shop.

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