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To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

More information about how we have ‘runified’ this site


Sir Martin Sorrell

Sir Martin Sorrell was appointed to the British Museum board in April 2011.

Sir Martin Sorrell founded WPP, the world’s largest advertising and marketing services group in 1985 and has been chief executive throughout.

Sir Martin actively supports the advancement of international business schools – advising Harvard, IESE, the London Business School and the Indian School of Business.  He has been publicly recognised with a number of awards including the Harvard Business School Alumni Achievement Award.  He received a knighthood in January 2000. 

Sir Martin contributes to many important organisations and charities.  In 2006, he was appointed a non executive director of Alpha Topco, the Formula 1 company.  In 2008, he was appointed by The English Football Association to the Board of the bid to stage the 2018 FIFA World Cup. He is on the Executive Committee of the World Economic Forum International Business Council and a member of the Business Council in the US. He is a Trustee of the British Museum, a member of the corporate Advisory Group of the Tate Gallery, and on the International Advisory Board of The Russian Museum in St. Petersburg. In 2010 he was appointed to the Board of Directors of the Bloomberg Family Foundation. He is vice-chairman of IBLAC 2011. He is a non-executive director of Sorrell Capital.


Sir Martin Sorrell