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To celebrate Vikings Live, we have replaced our Roman alphabet with the runic alphabet used by the Vikings, the Scandinavian ‘Younger Futhark’. The ‘Younger Futhark’ has only 16 letters, so we have used some of the runic letters more than once or combined two runes for one Roman letter.

For an excellent introduction to runes, we recommend Martin Findell’s book published by British Museum Press.

More information about how we have ‘runified’ this site

 

Cookies on the British Museum website

The British Museum website operates from two domains (britishmuseum.org and britishmuseumshoponline.org), that share a common design and structure. The information below refers to both of these domains.

Cookies are small data files that are sent to your computer or mobile phone from a website's computer (server) and stored on your device's hard drive. Most websites you visit will use cookies in order to improve your user experience by enabling that website to ‘remember’ you, either for the duration of your visit (using a ‘session cookie’) or for repeat visits (using a ‘persistent cookie’). Cookies cannot be used to identify you personally.

The British Museum uses information supplied by cookies to help understand the number of people who use the website, and how they use it, so that we can continuously make improvements to it.

If you do not wish to accept cookies on to your device you can do so by adjusting the settings on your browser. AboutCookies.org provides a guide to how you can do this on the most commonly used browsers. However, be aware that if you do block cookies, some features of this website may not be available to you and some web pages may not display properly.

The table below lists the cookies that are used by the British Museum website. We have divided these into three groups, depending on the purpose of the cookies.

Functional

These cookies are integral to the website functionality.

Cookie name Expiry Source Purpose of cookie
.IMMAUTH
ASP.NET_SessionId
When user logs out or closes the browser. britishmuseum.org To ensure you remain logged in to the free digital image service during your visit.
BIGipServerBM_HTTP_POOL1
BIGipServerBM_HTTP_POOL2
When user closes the browser britishmuseum.org To record which of our two 'server pools' you are connected to when browsing. To ensure you have a consistent experience as you navigate the site.
BMSearch When user closes the browser britishmuseum.org To remember the type of search (either site or collection) you last performed when you use the search option on britishmuseum.org.
lang 60 days britishmuseum.org To remember your language preference in order to display the Visiting section in your chosen language on future visits.
SID 1306 days britishmuseumshoponline.org To create a session ID so the site remembers you are logged in as you move around the site
Quench At end of Browser session britishmuseumshoponline.org To create data to help manage the performance on Venda, our e-commerce platform.
RFID 1306 days britishmuseumshoponline.org To create a user reference ID for you (including verification), for the purposes of session control.
lang 1306 days britishmuseumshoponline.org To create a language code to set text in the language relevant to you as a visitor to our website.
locn 1306 days britishmuseumshoponline.org To create a region code to help setting your region.
BMUI_RVI_0, BMUI_RVI_1, BMUI_RVI_2, BMUI_RVI_3, BMUI_RVI_4, BMUI_RVI_5, BMUI_RVI_6 7 days britishmuseumshoponline.org To record your six most recently viewed products so that we can display them to you if you return to our site.

Optimising

These cookies capture information that help us to improve the user’s experience when using our website.

Cookie name Expiry Source Purpose of cookie
_utma 2 years britishmuseum.org and britishmuseumshoponline.org use Google Analytics, to record users’ activity and experience on the site. This helps us improve the website and report statistics to the Department of Culture Media and Sport (DCMS), our funding body. The data recorded by these cookies is only associated with the British Museum site, and cannot be accessed by other Google clients. To record the number of unique visitors to our site. This number is updated each time a page is viewed.
_utmb 30 minutes To establish and maintain your user session on our site.
_utmc When user closes the browser No longer used by Google Analytics.
_utmz 6 months To record your country/locality of origin when you visit our website, whether directly, via a referring link, via a search engine, or via a campaign such as an advert or an email link. We use this cookie to calculate search engine traffic, advert campaigns and page navigation within our site. This cookie is updated each time you visit a new page on our website.
com.silverpop.iMAWebCookie 1000 days britishmuseumshoponline.org. Silverpop is used by the Museum for our e-marketing campaigns. The data recorded by these cookies provides statistics on our e-newsletters. It is only associated with the British Museum site, and cannot be accessed by other Silverpop clients. To create a unique identifier for each visitor to the site.
com.silverpop.iMA.page_visit When user closes the browser To distinguish your first visit to our webpage from your subsequent visits.
com.silverpop.iMA.session Less than one day To create a unique identifier for your current browsing session.
session_start_time When user closes the browser Kampyle, used by the Museum to colect customer feedback which is used to improve the website. The data recorded by cookies will be associated only with the British Museum website and cannot be accessed by other Kampyle clients. To record the time and the date that your user session started.
k_visit 365 days To record the number of discrete user visits to the page.
push_time_start When user closes the browser To record the time and date that the feedback “push invitation” was triggered.
k_push8 21 days To retain the 21 day invitation opt-out time limit. This is set if/when you decline a proactive feedback push invitation.
LMUID 1000 days britishmuseumshoponline.org uses Locayta, a service to help display related products (from within our own site, not third-party sites). To create a unique ID for you across your repeat visits to britishmuseumshoponline.org
LMSID Less than one day To record a session for you as an individual website visitor.
LMSITEREFRERRER   To enable us to track the origin of a website visit, whether direct, via a referring link, via a website search, or via a campaign such as an advert or an email link.
LMTRACK Less than one day  
newCurr When user closes the browser britishmuseumshoponline.org Records the exchange rates of the available currencies.
setCurrency 7 days britishmuseumshoponline.org Records the user's currency preference so that exchange rate calculations can be made.
surveyxxxxxx 60 days britishmuseum.org To remember your decision whether to take part in the website’s occasional online surveys. This cookie is set so that the popup invitation to take part in the survey does not appear again.
bm_mobile When user closes the browser britishmuseum.org To remember your preference for viewing the mobile version of the site.
cookiesPolicy 365 days britishmuseum.org and britishmuseumshoponline.org To log that you have been shown the notification about cookies.
is_returning 5 years britishmuseum.org To improve your experience on our website

Social

These cookies allow users of the website to use their social networks to extend their website visit.

Cookie name Expiry Source Purpose of cookie
act, c_user, csm, datr, locale, lsd, lu, p, presence, reg_fb_ref, ref_fb_gate, s, sub, x-referer, xs Various Facebook.com on britishmuseumshoponline.org Used by Facebook for their site.
https://www.facebook.com/about/privacy/ These cookies are set if you are logged on to Facebook while the online shop is also open in your browser.
More about Facebook's cookies
NID, APISID, HSID, SAPISID, SID, SSID, BEAT, ULS, PREF Various Google.com on britishmuseumshoponline.org Used by Google for their Google+ social network.
These cookies are set if you are logged on to Google while the online shop is also open in your browser.
Go to the Google Dashboard to control the information that Google stores about you if you have a Google account.
See also Google’s privacy policy.

If you have concerns about any cookies set by the British Museum please contact
the web team web@britishmuseum.org, and include a link to the page on which the cookie is set.